CAROLINEHOLLOWAY

  The Everybody Plays Sports Foundation is a non-profit organization dedicated to raising awareness of youth fitness through exercise and education. 

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      I worked with four other students to develop and execute a creative strategy that would generate awareness about what EP Sports does for the Baton Rouge community and create a portal in which people could donate and establish sponsorships for the foundation.

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    We focused our campaign around the tagline "Explore Beyond Your Limits" because we felt that these words embodied how EP Sports uses recreational activity to help children in Baton Rouge reach their full potential.

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    The campaign included a completely redesigned logo series that could be used on the new website as well as on promotional and business items. The new website combined information about EP Sports with an easy-to-use donation portal. 

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     To launch EP Sports' new brand and website we would hold a "Fun-Raiser" event in which potential sponsors and children currently involved in the program could interact and participate in activities together. 

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      In addition to helping develop the creative strategy, I also designed the promotional items, business system and push card.