CAROLINEHOLLOWAY

   Izzo's Illegal Burrito always strives to satisfy their customers. Izzo's wanted to revamp their current digital ordering platform and rewards program by creating a new user-friendly interface that would allow customers to easily customize their online order. 

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     After analyzing all the research and key findings, we came up with five message statements that both defined Izzo’s as a brand and communicated the idea that digital ordering could improve the said aspect of Izzo’s. We then tested all concepts through interviews with 65 people. The concept that clearly stood out and applied to the digital ordering aspect of the campaign was: Izzo’s offers customization.

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       We then broke down the insights gained from research and concept testing to get the single most important thought in which we shaped our entire campaign: Create What You Crave With Izzo’s.

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      I worked closely with 13 other students throughout an entire semester to conduct research and develop an effective creative strategy for this campaign. In addition to conducting interviews, gathering research and doing in-store intercepts, I also created the print ad series, designed the 14/17 agency logo and mocked up in-store signage and table tents.